Audio Pro Launches W-Generation Speakers Powered By Linkplay

Proving how powerful a wireless ecosystem that just works can be, new brands are fully embracing WiiM’s technology and app, recognizing the success of the company’s transformation. Audio Pro, the Scandinavian audio brand known for its compact speakers with decent performance, unveiled its new W-generation at IFA 2025 in Berlin, with an extensive range of speaker designs, all “Powered by Linkplay”. More than just an upgrade, this new range covers every part of the Audio Pro portfolio, from the app to sound to design.

WiiM, the company that disrupted the consumer industry with its fast growing range of music streamers and simple and affordable smart home connected products, announced the integration of its powerful WiiM OS into a third party brand of wireless speakers. The collaboration with Audio Pro combines the company’s minimalistic-designed speakers with the feature-rich and user-friendly WiiM OS, resulting in an improved experience that offers seamless control, advanced audio streaming, and versatile multiroom connectivity.