All items tagged with brand identity (47)

Cambridge Audio Rebranding and New Evo 150 SE Enhanced Streaming Amplifier

July 1, 2025 by Joao Martins

Cambridge Audio Rebranding and New Evo 150 SE Enhanced Streaming Amplifier

Cambridge Audio, the British brand that has been synonymous with high-performance audio for over five decades, announced a rebranding that is intended to reinforce the connection with people and the power of music. The choice was to drop the "Audio" in the new logo, which will be introduced in the latest 2025 products. The first product to feature the single word is the Evo 150 SE, an enhanced special edition of the company's latest streaming amplifier.

April 7, 2025 by Joao Martins

Victrola Now Owns Legendary Audio Brand KLH Audio

Victrola, a leading brand in audio since 1906, and the original manufacturer of the first in-home record player in the US, is now connected to another legendary American brand: KLH Audio. A revered name in high-fidelity loudspeakers, KLH was the company established in 1957 by audio pioneers Henry Kloss, Malcolm S. Low, and Josef Anton Hofmann. Today, Victrola is actually Innovative Technology Electronics, LLC, a Denver-based company that carries on the venerable legacy of the brand in modern turntables, and which now intends to do the same with KLH.

Cleer Audio Announces Hideaki Yamaguchi (Yama) as CEO

December 18, 2024 by Joao Martins

Cleer Audio Announces Hideaki Yamaguchi (Yama) as CEO

Cleer Audio, the US-based headphones and smart speaker brand, announced the appointment of Hideaki Yamaguchi (Yama) as its new CEO effective immediately. A product management, marketing and supply chain specialist who previously worked in Sony's consumer division and Logitech, Yamaguchi brings Cleer Audio a wealth of experience with his extensive background in consumer electronics. He replaces Patrick Huang who left the company earlier in the year.

December 17, 2024 by Joao Martins

Onkyo Announces Logo Refresh to Signal Rebirth of an Iconic Brand

Onkyo, the audio manufacturer from Japan, wants to reboot and refresh its public image and unveiled a new refreshed logo that is intended to reflect also a new vision for its future. Independently of its corporate structure, the company is committed to reinforce its brand and raising the bar in home entertainment technology. And for that, Onkyo clearly needs to refresh its image to better reflect its innovative solutions and strategy for 2025 and beyond.

Bose Corporation Acquires McIntosh Group Luxury Audio Business

November 19, 2024 by Joao Martins

Bose Corporation Acquires McIntosh Group Luxury Audio Business

Bose Corporation announced the acquisition of McIntosh Group, the parent company of renowned high-performance and luxury audio brands that include McIntosh and Sonus faber. McIntosh Group manufactures ultra-high end amplifiers, speakers, turntables and other audio products, significantly expanding Bose’s portfolio. The combined forces of Bose and McIntosh Group also opens new opportunities in the automotive sector.

Bang & Olufsen and Ferrari Unveil Second Special Edition Ferrari Collection

October 14, 2024 by audioXpress Staff

Bang & Olufsen and Ferrari Unveil Second Special Edition Ferrari Collection

Following a first collaboration in 2023 between Bang & Olufsen and Ferrari, with special red versions of the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones and Beosound Explore portable speaker, the Danish company now unveiled a second Special Edition Ferrari Collection. This time, the made-to-order products reimagine the Bang & Olufsen Beolab 50 speaker, Beosound Theater Soundbar solution, and Beovision Theater TV solution.

August 28, 2024 by audioXpress Staff

Consumer Technology Association and CES Have a New Brand Mark and Refreshed Website

For the first time, the Consumer Technology Association (CTA) and CES have launched a shared brand identity. In conjunction with the refreshed marks, also the CES.tech website was transformed with a completely new design, offering an enhanced user experience. The new CTA and CES logos are intended to embody the connection between technology and humanity. The new CES website was rebuilt as a hub for tech innovation, a place to showcase the people and technology that are making the world a better place.

Teufel and Fender Create Rockster Portable Speaker Series

July 4, 2024 by Alfred Moody

Teufel and Fender Create Rockster Portable Speaker Series

Berlin-based Teufel, the German speaker manufacturer known for designing and engineering consumer audio products since 1979, and leading guitar manufacturer Fender Musical Instruments, have unveiled the product of an original cooperation. The Rockster Series of portable Bluetooth speakers blends Teufel design and manufacturing expertise with Fender's sonic legacy to create a unique range of lifestyle products.

MSE Audio Announces Rebranding for Commercial and Residential Products

June 21, 2024 by audioXpress Staff

MSE Audio Announces Rebranding for Commercial and Residential Products

MSE Audio, the Kansas-based audio and speaker manufacturer for the professional and residential audio markets, announced a rebranding strategy, elevating two of its distinct audio brands to better identify its market segments. Under this rebranding, commercial and professional audio products will be represented by SoundTube, and residential products will fall under the PhaseTech brand. Each brand comes with its own dedicated sales reps and internal sales team along with its rich history.

June 7, 2024 by Joao Martins

ERA Music Announces Acquisition of Meters Music Audio Brand

A new musical instruments and musical accessories conglomerate called ERA Music Brands announced the acquisition of Meters Music — a brand affiliated with owners of Ashdown Engineering, marketed by the famous British bass and guitar amplifier company. ERA Music Brands, headquartered in Tampa, Florida, says it will expand Meters Music with lifestyle headphone and wireless audio products, capitalizing on the original aspect of the cool VU meters.

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