All items tagged with brand identity (47)

March 2, 2022 by Joao Martins

Sennheiser Group Invests in Professional Audio as Sonova Completes Acquisition of the Sennheiser Consumer Division

Sonova Holding AG, the Swiss hearing care solutions company, has successfully closed the previously announced acquisition of the Consumer Division from Sennheiser electronic GmbH & Co. KG, creating a new Consumer Hearing business unit. Sennheiser will now focus exclusively on professional audio solutions, keeping Neumann.Berlin as the only separate brand, while the Sennheiser Group aims to achieve sustainable growth.

Masimo Corporation Acquires Sound United to Expand Consumer Channel

February 15, 2022 by Joao Martins

Masimo Corporation Acquires Sound United to Expand Consumer Channel

Sound United announced that it has entered into a definitive agreement to be acquired by Masimo Corporation, a global medical technology company that develops, manufactures, and markets a variety of noninvasive monitoring technologies for hospital and home settings. Sound United will benefit from Masimo’s expanded organizational resources, while Masimo gains access to Sound United’s consumer-centric brands and distribution channel.

ReadSpeaker Powers Custom Voices for Spotify Car Thing Smart Player

September 21, 2021 by audioXpress Staff

ReadSpeaker Powers Custom Voices for Spotify Car Thing Smart Player

ReadSpeaker, a voice technology company from Sweden, announced that Spotify uses its neural text-to-speech (TTS) technology to deliver custom voices for Spotify’s newest exploration in the US - a limited release of Car Thing, a smart player for the car. ReadSpeaker’s technology currently powers the custom voice available in Car Thing, the bold, first hardware adventure from the Swedish streaming company.

New Motif ANC and Minor III True Wireless Designs by Marshall Headphones

September 16, 2021 by audioXpress Staff

New Motif ANC and Minor III True Wireless Designs by Marshall Headphones

Swedish headphone and speaker designer and developer Zound Industries International continues to show excellent innovative designs in all its brands, and particularly with the products they create for Marshall Headphones. Following market trends, Zound announced the launch of the new Motif ANC and Minor III, join its growing and continuously updated true wireless family. The two products developed under the Marshall Headphones brand build on the Mode II launch earlier in 2021.

Lectrosonics Introduces IFBlue Value-Priced Products To Expand IFB Applications

August 12, 2021 by Joao Martins

Lectrosonics Introduces IFBlue Value-Priced Products To Expand IFB Applications

IFBlue is a new value-priced brand of professional audio technology products now being distributed worldwide by Lectrosonics. The new brand is introduced with a low-cost IFB (Interruptible Foldback) receiver pack and associated dock charging system, compatible with Lectrosonics own range of wireless audio systems. IFBlue products are designed to reach a broader range of uses in content production, live events, and even high-quality assistive listening.

August 2, 2021 by Audio Engineering_Society

AES Launches Redesigned AES.org Website and Branding

The Audio Engineering Society, to further its position as the leading organization to promote the science and art of audio, has been busy improving the member experience and accessibility of its online portal, AES.org. Earlier this year, phase one debuted with a new and more user-friendly membership and event management interface, simplifying the processes of joining the Society, renewing memberships and event registration.

Build Your Own AIAIAI TMA-2 Modular Headphones

July 13, 2021 by Joao Martins

Build Your Own AIAIAI TMA-2 Modular Headphones

Danish headphone brand AIAIAI is an interesting example of differentiation based on design, product and user focus. Cleverly combining a simple but effective design that serves multiple needs, AIAIAI offers a range of headphones for home studio, DJs, and contemporary lifestyle. Understanding its user-base, the brand gained a cult-following that is the envy of many larger audio brands. And the latest concept from AIAIAI is now a totally customizable headphone.

Grado Introduces New X Driver and Updated Prestige Series Headphones

July 2, 2021 by audioXpress Staff

Grado Introduces New X Driver and Updated Prestige Series Headphones

Grado Labs, the headphone and phono cartridge manufacturing shop founded in 1953 - still family owned, and operating out of the same Brooklyn building where they started - just recently announced a major renovation of its headphone range with the updated Prestige Series. All the five models in that series are now marked with an X, to signal the presence of the 4th generation of Grado headphone drivers, named "X Drivers." And each of the new Prestige Series headphones is also built with a new cable and new headband.

July 1, 2021 by audioXpress Staff

Neutrik Group Announces Global Launch of REAN Brand of Audio, Video and Data Connectors

The Neutrik Group has announced the launch of REAN as a global brand and a complete catalog of connectors for audio, video, lighting, power, and data applications. Since acquired by Neutrik in the 90's, REAN connectors have remained available in select markets. Now marrying over 45 years of precision engineering know-how with the group’s own dedicated state-of-the-art production facilities, REAN is relaunched with a wider portfolio and closer support to audio OEM's.

Automotive OEM Engineering and Business - An Opportunity for Audio Brands

June 25, 2021 by Roger Shively

Automotive OEM Engineering and Business - An Opportunity for Audio Brands

Branded Sound Signatures? Unique Brand Simulation Presets? All Part of Automotive OEM Engineering and Business. In this article, originally published in The Audio Voice newsletter, Roger Shively (Co-founder, JJR Acoustics) writes about automotive opportunities for branded audio and how, as audio system and vehicle acoustic simulation is on the rise, modeling and tuning of sound signatures also becomes a possibility.

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