Pure Fi Unveils New Pro HDMI 2.1 Active Optical Cable at CEDIA 2023

Pure Fi is a new company based in Santa Clara, CA, that just recently launched a dynamic crowdfunding campaign in the connectivity space with its "glow-in-the-dark" Aurora 8K HDMI Active Optical Cable for gaming and entertainment applications. Right after, Pure Fi made a splash at CEDIA Expo 2023 when it launched the new Pro HDMI 2.1 Active Optical Cable with a new modular design and flexible installations options, designed to meet the requirements of the professional installation industries.

Pure Fi, a premium consumer and professional A/V connectivity solutions manufacturer, unveiled the new Pure Fi USB Type-C Active Optical Cable (AOC). As one of the first USB-C active optical cables offering speeds of up to 40 Gbps up to 30 feet (10 meters), this new cable is ideal for applications that require high-speed connectivity between devices not located in close proximity to one another. This new High-Speed Cable delivers supports connectivity and power with zero latency or EMI.