OTC Hearing Aids One Year Later – Mission Accomplished?

The White House blog of August 2022 announcing the FDA’s release of the Over-the-Counter (OTC) hearing aid rule, which would take effect that October, highlighted the rationale for its creation: “Drive down costs, increase access, and open up a market space for creative innovation.” Andrew Bellavia (AuraFuturity) writes about the first year of the Over-the-Counter (OTC) hearing aid rule. It seems that just 2% of those with hearing difficulties purchased an OTC hearing aid in this time.

It's not only the technology that is evolving much faster in consumer true wireless earbuds. It's also consumer's perception of what these products can do and its widespread appeal. Understanding that hearing aids could greatly benefit from that form-factor to surpass existing stigmas, WS Audiology's hearing-aid brand Signia is targeting a new generation of users with its Signia Active Pro earbud-style hearing aids that also offer high-tech audiological benefits.