JBL Grip with Auracast Redefines Portable Speaker Category

Harman continues its relentless pace of innovation in consumer audio with the new JBL Grip. The newest member of JBL's iconic portable speaker lineup introduces another rugged design priced below the popular JBL Flip, combining bold sound with a new ambient light feature that is fully adjustable and adapts to the moment. The definitive go-anywhere, waterproof, dustproof, and dropproof speaker also supports multi-speaker wireless connection with Auracast, giving a whole new meaning to party mode.

Eleven Engineering, the Canadian company behind SKAA wireless audio technology, announced that Wet Sounds, a Texas-based company of marine, power sports, and outdoor audio solutions, has launched Wet Sounds Portable, a weatherproof battery-operated wireless speaker. The WS-L Wet Sounds Portable Speaker is just another example of the growing Party Speaker segment that embraces SKAA wireless audio capabilities due to its long range, reliability and one-touch configuration.

A few weeks past since the IFA 2020 announcements, where most global consumer electronics companies found a stage to introduce some of its key products for the forthcoming months, it becomes interesting to look closer at some of the key announcements in audio. Harman chose to unveil the new JBL Xtreme 3, JBL Go 3 and JBL Clip 4 portable speakers, all now featuring new more robust designs and strong color palettes in tune with a world still shaken by a global pandemic.