Attention Labs Announces Selective Auditory Attention (SAA) Technology to Differentiate Between Multiple Concurrent Voices

Attention Labs, a Canadian startup created by a team of neuroscientists and machine-learning engineers, announced the debut of Selective Auditory Attention (SAA), a new AI-based solution that is able to emulate human-like hearing and improves acoustic clarity. While many companies are focused on improving human hearing and going beyond its limitations, Attention Labs focused on allowing machines the selective human ability to follow a conversation even in the presence of multiple voices.

With most consumer audio companies looking for the best way to address the over-the-counter hearing aid market, Sennheiser Hearing, the consumer division of Sonova, introduced the new Sennheiser Conversation Clear Plus at CES 2023. Leveraging the know-how of a leading audiology company, the new Sennheiser consumer-friendly design is presented as a speech enhancement solution, and allowing conversations in noisy environments.