Growth and Opportunities in Audio Delivery to Connected Vehicles

The significant growth of connected vehicles and Internet accessibility supported by network expansion is transforming the in-car dashboards of vehicles today and in the future. The automotive market has become increasingly connected, servicing an increased base of audio system solutions. The integration of advanced technologies within the automotive audio space is shaping the in-vehicle radio experience, according to SAR Insight & Consulting.

The level of interest in adding a premium audio system as an option at vehicle purchase increased from 2017 to 2018 in both the US and Western Europe. In the new 2018 Premium Audio Report from the Strategy Analytics’ In-Vehicle UX (IVX) team, consumers in the US, France, Germany, Italy, and the UK were surveyed in respect to their interest and willingness to pay for an in-vehicle premium audio system. Bose was the preferred brand, while Sony gets the most recognition among consumers.