CEVA Bluetooth 5.3 Platform IP Supports New Auracast Broadcast Audio

CEVA announced that its latest RivieraWaves Bluetooth 5.3 IP family now supports Auracast broadcast audio, the new audio sharing standard, based on the Bluetooth LE Audio broadcasting specification, unveiled by the Bluetooth Special Interest Group (SIG). According to CEVA, Auracast broadcast audio is set to transform the shared audio experience, enabling an unlimited number of Auracast receiver-compliant devices such as TWS earbuds, headphones, hearing aids and wireless speakers to simultaneously receive audio broadcast from one or several Auracast transmitter devices.

When the Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth technology, announced the upcoming release of LE Audio at CES 2020, the new specification promised two major benefits: the new LC3 codec to provide higher audio quality with the same battery life, and Broadcast Audio, enabling personal and location-based Audio Sharing. Now the Bluetooth SIG announced a new consumer brand for what was previously known as Audio Sharing, now as Auracast broadcast audio.