Estimated 56.9 Million Americans Bought or Planned to Buy Tech Over Thanksgiving Shopping Week

An estimated 56.9 million American adults (45 percent of all shoppers) have bought or planned to buy tech products during the Thanksgiving shopping week - which includes the Monday before Thanksgiving through Cyber Monday - according to the Consumer Technology Association (CTA). The 2015 Post Black Friday Survey finds the number of online and mobile shoppers is quickly approaching the number of in-store shoppers this year.

A new study from the Consumer Technology Association (CTA) finds the audio category is constantly evolving with new features and products entering the market, including high-resolution equipment. More than half of recent audio technology consumers are interested in Hi-Res Audio (HRA) and three-quarters researched audio products in physical stores.

The Consumer Technology Association (CTA), formerly the Consumer Electronics Association, inducted eight industry leaders into its 16th annual CE Hall of Fame. CTA created the Hall of Fame in 2000 to honor industry visionaries. Harman’s Dr. Floyd Toole, pioneering psychoacoustic engineer and Noel Lee, Monster’s founder, president & CEO, were among the honorees.

In Step with Tech Evolution, the Consumer Electronics Association (CEA) unveiled its new name – the Consumer Technology Association (CTA). CTA announced the name and introduced its new logo at CES Unveiled New York, a half-day event offering a sneak peek at the year’s most innovative products and technologies two months before CES 2016.