Sony confirms 360 Reality Audio Immersive Music Experiences on New Amazon Echo Studio

Sony Corporation announced that 360 Reality Audio content, which offers a new immersive music experience for listeners, will be made available on the new Amazon Echo Studio with Amazon Music HD to customers in the United States, the United Kingdom, Germany and Japan later this year. Sony's 360 Reality Audio is an immersive audio experience utilizing MPEG-H object-based spatial audio technology from Fraunhofer IIS.

During a special event promoted to announce a new generation of Amazon Alexa products, technologies and solutions, Amazon introduced an all-new line-up of Echo devices to expand its Alexa voice assistant ecosystem in the home and now also on-the-go. The all-new Echo Buds, using ANC technology licensed from Bose, join the Echo Auto as another option to take Alexa outside the home. The new Echo speakers also include the Echo Studio, engineered in collaboration with Dolby and supporting HRA and immersive audio reproduction.

At CES 2019, Sony is not focusing so much on products and mainly highlighting content and experiences instead. Among those, Sony is promoting an all new music experience called "360 Reality Audio,” delivered by MPEG-H object-based spatial audio technology developed in collaboration with Fraunhofer IIS and promoted as “a new musical ecosystem for content creation, distribution and music playback.”