SoundHound AI Announces Three Major Global Automotive Brands Have Rolled Out Its Integrated Generative AI Assistant In North America

August 5 2025, 05:10
SoundHound AI announced that its advanced voice assistant with integrated Generative AI, SoundHound Chat AI Automotive, has been rolled out to vehicles from three major global automotive brands across North America. The integration brings state-of-the-art conversational AI capabilities to a wide range of popular models from a prominent global automotive group, fundamentally enhancing the in-car experience for drivers and passengers.
 

SoundHound Chat AI Automotive is quickly expanded beyond traditional in-vehicle voice assistant capabilities, effortlessly recognizing natural human speech and leveraging generative AI to support highly intelligent, conversationally fluid responses. According to the Santa Clara, CA-based company, the possibilities enabled by AI-driven technology bring a whole new level of convenience and connectivity to the road, moving beyond traditional voice assistant controls like navigation and making calls, to enable more dynamic and versatile conversational experiences.

"Users can now enjoy everything from detailed trip planning, engaging storytelling, fun quizzes, and even tips from the vehicle manual. Drivers can also ask follow-up questions and receive contextually relevant responses without interruption, creating truly intelligent interactions," the company states. 

Illustrating the new conversational possibilities that were simply not previously possible with existing voice assistants, SoundHound says that users can now ask detailed questions, seamlessly interacting with external knowledge sources and in-vehicle controls interchangeably:
  • "While I’m in San Francisco this week, my friend recommended I go to a baseball game. Where do the Giants play?
  • Where are the best seats there?
  • Navigate there.
  • What will the weather be like there this afternoon?
  • Find restaurants near my destination.
  • Find charging stations along my route."
 

This implementation now available in North America, underscores a growing demand for advanced in-vehicle voice assistants. Earlier in 2025, SoundHound unveiled its in-car voice commerce agent, featuring innovative technology that integrates commerce, loyalty, and navigation directly into a car's infotainment system. The new SoundHound Chat AI Automotive solution creates a fully hands-free, frictionless experience that enables drivers to seamlessly connect with brands for voice-controlled purchasing on the go, with initial applications also in food ordering. SoundHound considers that in-car voice commerce could unlock up to $35 billion annually for automakers.

SoundHound AI, a pioneer in voice and conversational intelligence, now delivers AI-based solutions that enables superior users experiences in multiple applications. Built on proprietary technology, SoundHound's voice AI delivers speed and accuracy in numerous languages across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company's AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound Chat AI, the company's voice assistant with integrated Generative AI, and Autonomics, a category-leading operations platform that automates IT processes, have allowed SoundHound to power millions of products and services, and processes billions of interactions each year for world class businesses.
www.soundhound.com
 
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