Since Bragi initiated its services and solutions strategy in 2018, enabling sensor processing and artificial intelligence embedded in very low power, connected devices, voice interfaces remained at the core of its software platform. As the challenges of enabling voice features independently of the leading voice assistants became clearer, Bragi explored features and apps which would work directly on-device, only eventually reaching out to external services via a connected device for search queries and external interactions with services.
Gradually, the German company developed its own AI strategy, empowering audio processing features and local voice commands, as the silicon that powers headphones and earbuds also improved to meet the requirements of those applications. But the arrival of generative AI changed the landscape, opening a window for Bragi to help companies create new generations of smart headphones and connected personal audio devices, finally helping to boost the adoption of personal voice assistants.
With over a decade of experience in ultra-low-power embedded systems, Bragi's AI Audio Software Platform is now designed to deliver fast, convenient access to voice assistants, premium streaming, and context-aware product interactions. Expanding on existing efforts and public demonstrations in 2024, Bragi will now officially launch its OpenAI-powered audio app, ChatAI, in Summer 2025.
Designed specifically for headphones and true wireless earbuds, ChatAI is part of a growing suite of generative-AI audio apps built by Bragi to deliver seamless, audio-first user experiences. With a single press or by using a wake word, users can launch an OpenAI model to take notes or access information. These apps give brands a clean, intuitive way to create experiences that are personal, fast, and frictionless, helping their products stand out in a crowded market.
"By combining Bragi’s proven audio-platform expertise with OpenAI, we aim to drive meaningful innovation for audio brands and the wider industry," says Nikolaj Hviid, CEO of Bragi. "We look forward to expanding the possibilities of AI-enabled audio products as we continue building on our work with OpenAI."
A recent survey promoted by Bragi indicates that nearly half of wireless headphones and true wireless earbuds users would purchase new models to gain access to AI-enabled Audio Apps, and spend about $25 more to gain access to those AI capabilities.
"ChatAI, an OpenAI-powered audio app, meets this growing demand head-on, allowing audio brands to incorporate enhanced AI capabilities like never before. ChatAI allows users to launch and speak directly with an OpenAI model that can take notes, access information, create content, and much more. Whether on a run, commuting, or at the office, users can leverage their headphones for quick and easy, hands-free AI assistance anytime and anywhere," the company adds.
www.bragi.com
